Davey Awards 2024: J-Prime Videos

Social Video
Food & Beverage

SOCIAL VIDEO LINKS: Chicken ‘n’ WafflesJ-Prime AustinManagerRenovationsSeafood TowerShrimp Cocktail


Building on the success of our previous award-winning entries, J-Prime Steakhouse’s 2024 campaign focused on enhancing the brand’s digital presence through compelling social videos that highlight the exceptional dining experience available at both locations in San Antonio and Austin, Texas. The objective was to blend top-quality food and beverage visuals with narratives that engage and invite viewers into the world of J-Prime, emphasizing luxury dining and impeccable service.

Campaign Goals

Enhance Brand Storytelling: Leverage video content to showcase the J-Prime experience, emphasizing the quality of ingredients and the culinary expertise that goes into each dish.

Increase Social Engagement Boost interactions across social platforms through shares, likes, comments, and views, turning viewers into potential patrons.

Drive Reservations: Utilize engaging calls-to-action in videos to convert viewers into diners at our steakhouse locations.

Highlight Unique Selling Points: Focus on the unique aspects of J-Prime Steakhouse, such as their high-quality ingredients, expert staff, custom cocktails, and the luxurious dining environment.

Process & Execution

The campaign employed a strategic approach to content creation, focusing on social videos that appeal to both visual and emotional sensibilities of our target audience. Collaborating once again with renowned photographer Danny Batista, we conducted targeted video shoots at our San Antonio and Austin locations, capturing:


High-Quality Culinary Displays
Showcasing the preparation and presentation of signature dishes.


Behind-the-Scenes Footage
Featuring the process behind drink creation and menu items.


Atmospheric Elements
Highlighting the elegant ambiance and attentive service that define the J-Prime dining experience.

Campaign Results

Our social video campaign has significantly increased engagement on social media, with notable improvements in viewer retention rates and interactions. Preliminary data suggest an uptick in reservations directly linked to the campaign, demonstrating the effective conversion of digital engagement into real-world dining experiences.

INSTAGRAM REACH:

181K

INSTAGRAM LIKES:

9K

INSTAGRAM IMPRESSIONS:

390K

INSTAGRAM PROFILE VISITS:

23K

INSTAGRAM COMMENTS:

228

FACEBOOK TOTAL REACH:

165K

FACEBOOK ENGAGEMENT:

10K

FACEBOOK POST REACH:

118K

About the Client

J-Prime Steakhouse is a modern upscale steakhouse located in San Antonio and Austin, Texas. The restaurant offers a luxurious dining experience, serving top-quality steaks, seafood, and cocktails to its clientele. J-Prime is known for its elegant atmosphere, impeccable service, and unique menu offerings, including a wide variety of dry-aged steaks and fresh seafood options.

The restaurant’s commitment to sourcing the highest quality ingredients and providing a memorable dining experience has earned it a reputation as one of the best steakhouses in the region. J-Prime Steakhouse has been a staple of the San Antonio dining scene since its opening, attracting both locals and tourists seeking a top-tier dining experience.