Dr. Rokosz: w3 Awards 2024

Categories: Online Marketing, General Marketing & Landing Page

VIEW LANDING PAGE
VIEW AD COPY


Project Goals

The primary goal of the campaign was to cultivate and send leads for plastic surgery consultations for procedures below the neck (breast surgery and body contouring) to Texas Plastic Surgery. Secondarily, we wanted to build brand recognition for the practice and specifically for Dr. Rokosz, who recently joined the practice. 

Design

All campaign ads were designed to either direct leads to the landing page or else call immediately to schedule an appointment.

Video Ad with pricing

Video Ad without pricing

The landing page contains a unique tracking phone number and form to offer leads multiple forms of communication. It also houses information about Dr. Rokosz’s credentials and frequently asked questions (FAQs). 

Details on the page are broken down into multiple sections with information on the following:

  • Breast Surgery (details on surgery, recovery, and price)
    • Breast Augmentation
    • Breast Reduction
    • Mastopexy (Breast Lift)
    • Gynecomastia
  • Body Contouring (details on surgery, recovery, and price)
    • Abdominoplasty (Tummy Tuck)
    • Brachioplasty (Arm Lift)
    • Thighplasty (Thigh Lift)
    • Liposuction

The ads and landing page designs featured women with a variety of body types, not just the idealized version audiences are used to seeing in plastic surgery campaigns. Because Dr. Rokosz is an up and coming cosmetic plastic surgeon we wanted to give her a fresher, more modern look while still incorporating the Texas Plastic Surgery brand blue.

There was a lot of information to display on this landing page so adding anchor links throughout to remind the user to fill out the form or call was a tactic to ensure conversions. The information was formatted in a design that made it easy to read and quickly help the user find the information they are looking for.

About Client

Dr. Rokosz is a distinguished member of the Texas Plastic Surgery practice, which serves the South Texas community. She completed her plastic surgery residency in June 2023, culminating an extensive educational journey that began at the University of Illinois College of Medicine. 

Her training included several residencies, among them West Virginia University, The University of Texas Health Science Center, and the South Texas Veterans Health Care System. As a board-eligible plastic surgeon, Dr. Rokosz is committed to the balance of science and art within the fields of plastic and reconstructive surgery, ensuring the highest standard of care for her patients.