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EDUCATION

Marketing Plan for the New Year

We’ve reached 2022 and it’s time to start fresh. As a business, you should always begin the new year by revisiting your past goals, analyzing what worked, and creating a new marketing plan for the year. Reviewing your marketing strategy for the previous and new year’s will help keep you and your team on track

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Written by: Estefania Oviedo Canales     Posted on:

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EDUCATION

A Helpful List of Digital Marketing Acronyms and Terms

Performing digital marketing can be challenging with the ever-changing phases that come with it. We put together a list of helpful digital marketing acronyms and terms to know for all current and upcoming digital specialists. Google ads can be like learning a whole new language.  Reading marketing reports and understanding the data from the PPC

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Written by: Dena     Posted on:

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facebook_objectives_cover

EDUCATION

When to Use Facebook To Reach An Objective

Amongst all other campaign objectives on Facebook, we have the “Reach” campaign objective. As defined by Facebook, this has the goal of showing your ads to the maximum number of people. However, from our experience, there’s a method to this and not just literal reach to a random audience. What we’ve come to understand with

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Written by: Ladi     Posted on:


digital marketing projects

EDUCATION

Why Do Digital Marketing Projects Fail?

Not every marketing project will be a home run. But if your campaigns keep falling apart or failing to meet goals, you may have a big problem on your hands. A successful digital marketing project avoids these common pitfalls: 1. Your digital marketing project has no clear strategy Not planning is planning to fail. That’s

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Written by: Samantha     Posted on:


social media contests cover

EDUCATION

Social Media Contests: How and Why To Host Them

Social media has become one of the best ways to reach any brand’s target audience. Over 54% of internet users rely on social media to research any brand, product, or restaurant before deciding to visit or purchase. This is why so many companies have began to use social media contests to get an increase in

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Written by: Estefania Oviedo Canales     Posted on:

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creating video content

EDUCATION

Quick Start to Creating Video Content

Video has become one of the most popular ways of sharing marketing content, specially on Youtube and social media. Keep reading to learn more about the process of creating effective video content.  1) Research – Your Competition To research your competition, find their Youtube channels and decide what works and what needs improving. This type

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Written by: Dena     Posted on:

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social media marketing feed

EDUCATION

Social Media Holiday Marketing: Tips For A Festive Feed

In the blink of an eye, we’ve hit quarter 4 of 2021, and with that comes time for social media holiday marketing. October, November, and December are celebration-filled months with lots of opportunities to highlight fun and festive content in your social feeds, regardless of your type of business. Through the following blog, we share

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promotion extensions in google ads

EDUCATION

Promotion Extensions: Enhancing Google Search Ads

One of the many tactics marketing agencies utilize with client accounts, is leveraging the power of Promotion Extensions with Google Campaigns.  Promotion extensions are a feature in Google Ads that lets you add additional information to a search or shopping ad, about a specific offer that will be relevant to your potential customer. Promotion extensions

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Written by: Ladi     Posted on:

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virtual meetings

EDUCATION

How to Run Effective Virtual Meetings

Vuepoint is a digital marketing agency working primarily in a virtual environment. Our team members are located around the globe and in different time zones. Because of our unique situation, we’ve had to learn to conduct efficient virtual meetings on a regular basis, both internally and with clients and vendors. Here are our favorite tips

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Written by: Samantha     Posted on:

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digitalmarketingads_facebookgoogle

EDUCATION

Facebook VS Google: Selecting Digital Marketing Ads

When planning digital marketing ads, starting with the product and audience is crucial before setting your ad goals. But the next step, choosing Facebook versus Google, is made more accessible when you know the strengths of each in every part of the sales funnel.  When reviewing these two platforms, there are some basic things to

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Written by: Dena     Posted on:

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