When planning digital marketing ads, starting with the product and audience is crucial before setting your ad goals. But the next step, choosing Facebook versus Google, is made more accessible when you know the strengths of each in every part of the sales funnel. When reviewing these two platforms, there are some basic things to
As Q4 of 2021 quickly approaches, it is imperative to stay up-to-date with the latest social media trends that could help boost your brand’s social strategy. From popular tactics to expert predictions, there’s a lot to help you plan out your 2022 strategy. Through the following blog, we share some top social media trends to
Starting a new relationship with a digital marketing agency? Make the most of it by following these 10 best practices. 1. Keep your agency in the loop on business updates and customer feedback! Exciting changes happening at your business? Your agency wants to hear about them! We can help you craft digital marketing messaging and
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Facebook lead generation campaigns have been around for a while, and more people who advertise on Facebook are turning to utilize this tactic as a go-to strategy for customer acquisition. Facebook lead campaigns are a strategy that utilizes the use of a lead form to collect user information within the Facebook app (in-app experience). This
Social Media has become one of the most effective ways to reach your target audience, no matter what industry you’re focused on. Whether your company is selling consumer goods or delivering a service, it is imperative to build up a social media presence to share your content. Restaurants have been one of the most prominent
Content is King A lot has changed since 1996 when Bill Gates published an essay about website content and used the phrase “Content is King.” Today, the goal is still to create good content and to tell a compelling story. The types of content have changed, though. Here is a useful framework for types of
The role of a PPC (Pay-Per-Click) Specialist is a difficult one to fill. The best PPC Specialists possess a combination of data analysis skills, experience, and intuition that guides them to craft successful digital campaigns. Whether you’re a PPC Specialist looking for guidance, or a business owner interested in knowing what to look for in
The arrival of Apple’s iOS 14 update brought a tidal wave of changes to the digital advertising ecosystem, especially to Facebook’s ad platform. Of course, changes of such magnitude also bring some form of uncertainty to businesses. As a result of these changes, we know we’re less able to track what people do on platforms
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There are many reasons to launch any of these 5 engaging ways to win customers. Using engagement campaigns creates two-way communication, offers more exciting interactions, and provides actionable info for the brand. Plus, it meets consumers’ expectations for marketing content that provides curated experiences as they browse social media and use their phones. Implementing them
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Filed Under: Content Generation, lead generation, marketing strategy, Social Media
Coming up with a digital marketing strategy can be a very daunting process. This guide will help you create a successful strategy. The following are the steps you’ll need to take. 1- Identify your target audience If you already know who is your target audience, great! If you don’t, there is a way for you
