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social media marketing feed

EDUCATION

Social Media Holiday Marketing: Tips For A Festive Feed

In the blink of an eye, we’ve hit quarter 4 of 2021, and with that comes time for social media holiday marketing. October, November, and December are celebration-filled months with lots of opportunities to highlight fun and festive content in your social feeds, regardless of your type of business. Through the following blog, we share

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promotion extensions in google ads

EDUCATION

Promotion Extensions: Enhancing Google Search Ads

One of the many tactics marketing agencies utilize with client accounts, is leveraging the power of Promotion Extensions with Google Campaigns.  Promotion extensions are a feature in Google Ads that lets you add additional information to a search or shopping ad, about a specific offer that will be relevant to your potential customer. Promotion extensions

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Written by: Ladi     Posted on:

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virtual meetings

EDUCATION

How to Run Effective Virtual Meetings

Vuepoint is a digital marketing agency working primarily in a virtual environment. Our team members are located around the globe and in different time zones. Because of our unique situation, we’ve had to learn to conduct efficient virtual meetings on a regular basis, both internally and with clients and vendors. Here are our favorite tips

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Written by: Samantha     Posted on:

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digitalmarketingads_facebookgoogle

EDUCATION

Facebook VS Google: Selecting Digital Marketing Ads

When planning digital marketing ads, starting with the product and audience is crucial before setting your ad goals. But the next step, choosing Facebook versus Google, is made more accessible when you know the strengths of each in every part of the sales funnel.  When reviewing these two platforms, there are some basic things to

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Written by: Dena     Posted on:

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header_ipad_photo

EDUCATION

Social Media Trends To Know Before 2022

As Q4 of 2021 quickly approaches, it is imperative to stay up-to-date with the latest social media trends that could help boost your brand’s social strategy. From popular tactics to expert predictions, there’s a lot to help you plan out your 2022 strategy.  Through the following blog, we share some top social media trends to

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Written by: Estefania Oviedo Canales     Posted on:

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Working with an agency

EDUCATION

10 Best Practices for Working with an Agency

Starting a new relationship with a digital marketing agency? Make the most of it by following these 10 best practices. 1. Keep your agency in the loop on business updates and customer feedback! Exciting changes happening at your business? Your agency wants to hear about them! We can help you craft digital marketing messaging and

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Written by: Samantha     Posted on:


EDUCATION

Creating Successful Facebook Lead Generation Ads

Facebook lead generation campaigns have been around for a while, and more people who advertise on Facebook are turning to utilize this tactic as a go-to strategy for customer acquisition. Facebook lead campaigns are a strategy that utilizes the use of a lead form to collect user information within the Facebook app (in-app experience). This

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Written by: Ladi     Posted on:

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EDUCATION

Restaurant Social Media Marketing Guide

Social Media has become one of the most effective ways to reach your target audience, no matter what industry you’re focused on. Whether your company is selling consumer goods or delivering a service, it is imperative to build up a social media presence to share your content. Restaurants have been one of the most prominent

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Written by: Estefania Oviedo Canales     Posted on:

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EDUCATION

Content is King

Content is King A lot has changed since 1996 when Bill Gates published an essay about website content and used the phrase “Content is King.” Today, the goal is still to create good content and to tell a compelling story. The types of content have changed, though. Here is a useful framework for types of

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Written by: Dena     Posted on:

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PPC

EDUCATION

PPC Specialists: What Agencies Are Looking For

The role of a PPC (Pay-Per-Click) Specialist is a difficult one to fill. The best PPC Specialists possess a combination of data analysis skills, experience, and intuition that guides them to craft successful digital campaigns. Whether you’re a PPC Specialist looking for guidance, or a business owner interested in knowing what to look for in

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Written by: Samantha     Posted on:

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