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social_media_mistakes

EDUCATION

Common Social Media Mistakes and How To Fix Them

We share four common social media mistaking brands make on their social platforms and some key tips to deviate from them.

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Written by: Estefania Oviedo Canales     Posted on:

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Influencer_Marketing_into_the_mix

EDUCATION

Let’s Get Influencer Marketing into the Mix

Over the past few years, Influencer Marketing has revolutionized digital marketing all over the world. Influencers have opened up a range of opportunities for companies to invest in them as an advertising platform to create content that is authentic, engaging, and converts into purchases and leads.  Keep reading to learn more about why you should

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Written by: Dena     Posted on:

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accurate facebook campaign data

EDUCATION

Getting More Accurate Facebook Campaign Data

As we all know about the major changes that have happened over the year, due to the iOS 14 updates, Facebook’s data has been much less accurate. This has tremendously affected performance measurement, thus negatively affecting campaign optimizations; as most marketers who use Facebook are basically flying blindly under these circumstances. In addition, to make

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Written by: Ladi     Posted on:

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EDUCATION

5 Tips to Beat Online Competition

When it comes to digital marketing, there’s no end to online competitors. Standing out from the crowd in the vast landscapes of search engines and social media platforms can be daunting. But there are ways to beat the competition, and here are a few. 1) Learn From Your Online Competitors If you’re not conducting regular

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Written by: Samantha     Posted on:

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email marketing 101

EDUCATION

Email Marketing 101

With many digital outlets readily available to communicate with your ideal audience, it might sometimes become overwhelming to decide which of these to utilize. Throughout the last few years, email marketing has become a top choice for many businesses, especially those selling consumer goods. Email marketing helps boost conversions and revenue by providing subscribers with

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Written by: Estefania Oviedo Canales     Posted on:

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always on facebook campaign strategy

EDUCATION

An “Always On” Facebook Campaign Strategy

In this blog we’ll be going through a campaign strategy we can leverage for better long-term results, using Facebook. However, this can also be implemented on any other ad platform; the concepts translate to anything.  Most businesses are focused on achieving their results in a short period of time, and we think this might be

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Written by: Ladi     Posted on:

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communications_for_hybrid_work

EDUCATION

Communications for the Hybrid Work Environment

If you’re starting a new job or have a new hybrid work environment, meetings are probably a combination of Zoom and in-person. Learning to communicate well during this mix of virtual and “real” experiences is the number one game-changing skill needed for those who want to be successful collaborative employees. Keep reading to learn more

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Written by: Dena     Posted on:

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stress_management

EDUCATION

Stress Management Solutions for Virtual Workers

Stress is on the rise. A new ValuePenguin survey from just this month (April 2022) indicates that 84% of Americans feel stressed at least once a week, up from 78% in March 2021. And for those of us who work virtually, this probably isn’t surprising. Working from anywhere with a wifi connection has a lot

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Written by: Samantha     Posted on:

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Top 5 Design Tools for Digital Marketing Agencies

EDUCATION

Top 5 Graphic Design Tools for Efficiency at a Digital Marketing Agency

As a graphic designer at a digital marketing agency, it’s so important to figure out shortcuts and efficient systems to get work done quickly while maintaining quality. I’ll share some of my favorite tools that I regularly use. Some are free, some aren’t, but they all are tricks I’ve learned along the way to increase

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Written by: Mashell     Posted on:

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social-media-scheduling-tools

EDUCATION

Social Media Scheduling Tools For Your Business

Managing a brand’s social media involves much more than some might think. From staying up-to-date with the latest trends, trying to incorporate multiple social platforms, and planning every month’s editorial calendar, there’s more than meets the eye (or the feed).  Due to all of these ongoing tasks, social media scheduling platforms have become content strategists

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Written by: Estefania Oviedo Canales     Posted on:

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