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EDUCATION

Restaurant Social Media Marketing Guide

Social Media has become one of the most effective ways to reach your target audience, no matter what industry you’re focused on. Whether your company is selling consumer goods or delivering a service, it is imperative to build up a social media presence to share your content. Restaurants have been one of the most prominent

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Written by: Estefania Oviedo Canales     Posted on:

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EDUCATION

Content is King

Content is King A lot has changed since 1996 when Bill Gates published an essay about website content and used the phrase “Content is King.” Today, the goal is still to create good content and to tell a compelling story. The types of content have changed, though. Here is a useful framework for types of

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Written by: Dena     Posted on:

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PPC

EDUCATION

PPC Specialists: What Agencies Are Looking For

The role of a PPC (Pay-Per-Click) Specialist is a difficult one to fill. The best PPC Specialists possess a combination of data analysis skills, experience, and intuition that guides them to craft successful digital campaigns. Whether you’re a PPC Specialist looking for guidance, or a business owner interested in knowing what to look for in

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Written by: Samantha     Posted on:

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Facebook Retargeting after iOS 14

EDUCATION

Facebook Re-targeting after iOS 14

The arrival of Apple’s iOS 14 update brought a tidal wave of changes to the digital advertising ecosystem, especially to Facebook’s ad platform. Of course, changes of such magnitude also bring some form of uncertainty to businesses. As a result of these changes, we know we’re less able to track what people do on platforms

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Written by: Ladi     Posted on:


EDUCATION

5 Engaging Ways to Win Customers

There are many reasons to launch any of these 5 engaging ways to win customers. Using engagement campaigns creates two-way communication, offers more exciting interactions, and provides actionable info for the brand.  Plus, it meets consumers’ expectations for marketing content that provides curated experiences as they browse social media and use their phones. Implementing them

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Digital marketing strategy

EDUCATION

A Guide To Your Digital Marketing Strategy

Coming up with a digital marketing strategy can be a very daunting process. This guide will help you create a successful strategy. The following are the steps you’ll need to take. 1- Identify your target audience If you already know who is your target audience, great! If you don’t, there is a way for you

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Written by: Wafae     Posted on:

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EDUCATION

One-Step-Ahead: Creating a Social Media Competitive Analysis

  A social media strategy is important to reach any goal for a business. In order to formulate a proper plan, it is important to complete a competitive analysis to better understand how your brand is positioned when compared to competitors. Through a competitor analysis, you’ll be able to establish industry benchmarks, and identify successful

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Written by: Estefania Oviedo Canales     Posted on:


marketing teams and agencies

EDUCATION

In-House Marketing Teams & Agencies: Maximizing Efforts Through Partnership

When marketing departments and digital agencies work together, they have the potential to create incredibly successful campaigns that drive new business, secure new leads, and bolster brand awareness. So why are marketing departments often so hesitant to work with agencies? Having been on both sides of the field, I’ve heard all the objections: Marketing departments

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Written by: Samantha     Posted on:

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social-media-plaftorms

EDUCATION

Choosing The Right Social Media Platforms For Your Business

Social media has become one of the best tools for brands to engage with their customers. Whether it is through tweets, videos, or photo posts, social media platforms hve allowed for businesses to find their voice and “humanize” themselves to consumers.  Over 3.5 billion people are on social media, which makes it a must for

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social media advertising is changing

EDUCATION

Social Media Advertising is Changing. Are you?

It’s a tumultuous time for social media advertisers. Facebook is in a very public dispute with Apple over iOS users’ privacy settings. Instagram’s (likely) algorithm update is to blame for falling Impression stats. And formerly niche social media platforms like Tik Tok are having a moment as advertisers look for unique and creative ways to

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Written by: Samantha     Posted on:

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