There are many reasons to launch any of these 5 engaging ways to win customers. Using engagement campaigns creates two-way communication, offers more exciting interactions, and provides actionable info for the brand. Plus, it meets consumers’ expectations for marketing content that provides curated experiences as they browse social media and use their phones. Implementing them will check the boxes for great content while gathering data about audience buyer’s journey and user’s website experience.
The key is consumers control their data by choosing to provide information about how they feel about a product in exchange for being part of the fun of a launch, the convenience of using a widget, or the willingness to provide opinions on an experience or website.
The 5 winning ways
1. Kickstarter Campaigns
A crowdsource product funding platform works with consumers, called supporters, who find their favorite products to support. According to business.org, this highly engaged community of supporters outperform traditional target marketing acquisition programs when new products are introduced. For brands, an engaged community that pays to launch a product is more than just consumers but advocates for the brand.
- Well suited for startups and entrepreneurs
- Refined and Robust Media outreach
- #1 Crowdsource with 200,000 projects
- Funded 19 million people have backed a project*4
- A large audience of funders, 32.7% of backers, supported more than one project
- All or nothing funding
- 63.8% of Kickstarter Campaigns Fail
- Customer Support is FAQ and Chat ONLY
- Not all projects are accepted for funding campaigns
- For Campaigns that have shippable items only
Kickstarter example: Soap bottle makes the packaging part of the product. Soap bottle’s original goal for funding was $11,958. Since launching, they met their goal quickly and raised over $103,333.
Quizzes are everywhere on social media, and platforms like Buzzfeed make it easy to create shareable quizzes to produce new product awareness and enhance the brand’s image while building a database of new prospects and repeat buyers.
- In 2016 quizzes were 30% of the posts shared by adults, According to Statista
- A transparent and effective way to gather relevant individual data
- Feedback that is timely and actionable.
- A great relationship-building tool
- May need developers to build the experience
- Even an easy to use platform, Buzzfeed, takes time and expertise
- Strategy, understanding your audience, and a lot of creativity is required to create engaging quizzes
The Marvel superhero quiz increased engagement on the Marvel website and gathered data for the Marvel brand. Marvel used the information collected to segment based on interest.
Large shopping platforms continue to raise the bar on curated content, ease of buying, and fast, easy purchase processes. Even small sites can offer the same experiences by using surveys to uncover opportunities to improve the online buying process and increase engagement.
foodcorps.org popup survey on their website asks one question, what did you come to our website to do today? This simple survey makes a good impression and is an impactful building that interactive one-on-one conversation required today for just about every website.
- Provide insights to take the friction out of the buying experience
- Surveys provide quick feedback after a sale
- Can provide actionable items for small changes in the buying process that produce incremental growth
- Surveys can be one question with follow up emails to build relationships or multiple questions
- Surveys take research and strategy
- In some cases, website development is required
- You might need software plug-ins
- Incentives like gift cards or discounts are needed in some cases
4. Mobile Phone Widget
Widgets enhance the mobile phone experience. For brands, the simple, always-on interactive display on Android and iPhone increases daily engagement.
- Photos (iPhone)
- Designed to perform a single function like showing today’s date or temperature
- Enhance a brand’s ability to reach mobile phone users every day
- Widgets are the front door to the regular mobile app
- Enhance the brand’s app’s position as the top in a category
- The app development team will need to create the widget
- Have to work with Apple and Google if you want a mobile phone widget
- Not all brands and organizations fit the requirements for widget use
A poll is different from a survey since polls include only one question and can be completed in seconds by your audience. You see this often on LinkedIn!
- Easy to set up
- Unlimited number of polls
- No cost
- Business to Business or Business to Consumer
- Brand engagement on social media
- Control the amount of time the poll is active
- Limited to the audience on social media
- Careful wording and audience understanding required
- A follow-up strategy for the information gathered is key
- Not everyone fills out polls, so you’ll get info from the same people often
Next steps to increase your engagement now
Brands can use most of these tools alone or as part of a campaign for almost any audience. And in the case of surveys and polls, the implementation doesn’t take big budgets, large teams, or a lot of time.
If you want to learn more about any of these examples or get a custom campaign with engagement strategies that fit your brand’s growth goals, let us help you. Call us or fill out a request form here.