The arrival of Apple’s iOS 14 update brought a tidal wave of changes to the digital advertising ecosystem, especially to Facebook’s ad platform. Of course, changes of such magnitude also bring some form of uncertainty to businesses. As a result of these changes, we know we’re less able to track what people do on platforms
Written by: Ladi Posted on:
There are many reasons to launch any of these 5 engaging ways to win customers. Using engagement campaigns creates two-way communication, offers more exciting interactions, and provides actionable info for the brand. Plus, it meets consumers’ expectations for marketing content that provides curated experiences as they browse social media and use their phones. Implementing them
Written by: Dena Posted on:
Filed Under: Content Generation, lead generation, marketing strategy, Social Media
Coming up with a digital marketing strategy can be a very daunting process. This guide will help you create a successful strategy. The following are the steps you’ll need to take. 1- Identify your target audience If you already know who is your target audience, great! If you don’t, there is a way for you
A social media strategy is important to reach any goal for a business. In order to formulate a proper plan, it is important to complete a competitive analysis to better understand how your brand is positioned when compared to competitors. Through a competitor analysis, you’ll be able to establish industry benchmarks, and identify successful
Written by: Estefania Oviedo Canales Posted on:
When marketing departments and digital agencies work together, they have the potential to create incredibly successful campaigns that drive new business, secure new leads, and bolster brand awareness. So why are marketing departments often so hesitant to work with agencies? Having been on both sides of the field, I’ve heard all the objections: Marketing departments
Social media has become one of the best tools for brands to engage with their customers. Whether it is through tweets, videos, or photo posts, social media platforms hve allowed for businesses to find their voice and “humanize” themselves to consumers. Over 3.5 billion people are on social media, which makes it a must for
Written by: Estefania Oviedo Canales Posted on:
Filed Under: Social Media, social media marketing, social media platforms
It’s a tumultuous time for social media advertisers. Facebook is in a very public dispute with Apple over iOS users’ privacy settings. Instagram’s (likely) algorithm update is to blame for falling Impression stats. And formerly niche social media platforms like Tik Tok are having a moment as advertisers look for unique and creative ways to
Let’s face it, with so many popular social media platforms, it is sometimes hard to keep track of posting for each of them. After having created a social media strategy for your brand, (we share some insights on this blog) you must translate these tactics into a cohesive document to keep track of posts, captions,
Written by: Estefania Oviedo Canales Posted on:
Filed Under: editorial calendar, social media calendar
Every digital marketing campaign could use a facelift every now and then. But what are you supposed to do when the same-old, same-old doesn’t feel fresh anymore? How do you boost conversions when the tried and true method stops working? Our recommendation: Implement one of these niche marketing ideas. 1. Geo-Targeting Puts Your Message In
With 2021 off to a quick start, it’s crucial to be aware of all important trends going on in the marketing industry. As a marketer, you want to keep an eye out for the ever-changing ambiance of the marketing realm, and always keep into consideration what your audience is seeking. Throughout the following blog, we
