As the frenetic energy of 2020 comes to a close, business owners and marketers are taking a moment to breathe before diving headfirst into 2021 digital marketing strategy. To help, we’ve pulled together our list of lessons learned to prepare for success in the coming year. 1. To remain competitive, your business MUST have a
When brainstorming new ways to reach your target customers, it’s always important to think outside the box. Marketing is often mistaken to be primarily social media, ads, and sales, but there’s much more that the field has to offer. One of the best ways to attract new customers into your consumer base, is incorporating blogs
Written by: Estefania Oviedo Canales Posted on:
Like most businesses, you’re probably searching for the most efficient way to maximize exposure, gain leads, and increase conversions. Digital advertising is an extremely efficient tool to achieve all these things, but often not fully understood. The Vuepoint team has the experience to help you achieve your goals through the use of digital advertising. Pay
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We know that as a business owner, you’ve got your hands full most of the time. The responsibility of running any business or organization can make it tough to maintain the quality of your brand presence on social media, let alone, make it profit for you. In order to effectively manage your social media accounts,
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Digital Marketing is the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into long-term customers. Utilizing various digital marketing techniques allows us to to promote brands, build loyalty, engage with customers and increase sales. Vuepoint customizes these techniques in a way that makes sense for your
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Agencies, freelancers, DIY web tools, and that high school kid who lives across the street from you – what do they all have in common? Apparently, they all build websites. So, how do you determine what’s best for you and your business with so much disparity in skill and pricing? The best strategy is to
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Did you know that when someone “Googles” your business, the first thing they often see is your business information within the search results? This is referred to as Google’s knowledge graph and will often display your company’s logo, contact information, as well as…you guessed it, reviews. So what is a Google Review? Essentially, it’s just
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To start advertising on Facebook on behalf of your business we’ll need access to 2 separate components: your Page + your ad account. To make this process as simple as possible, we put together a 2-part step-by-step tutorial. In this post we’ll cover the steps needed to provide page access. Get the details on giving
Facebook provides one of the most powerful digital marketing platforms available. Together, we can put together an effective plan that will reach the right people, grab their attention, and convert them into loyal customers. First, we’ll need access to 2 components that make up your Facebook account—your Page + your ad account. To make this
Many business owners and organizations think you need a secret formula to get to the top of rankings but it’s really about consistency and focused, credible content. Not only that, but what do you do when all of your SEO stars are aligned? Having a solid website that converts incoming SEO traffic into a sale is
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