Video has become one of the most popular ways of sharing marketing content, specially on Youtube and social media. Keep reading to learn more about the process of creating effective video content. 

1) Research – Your Competition

To research your competition, find their Youtube channels and decide what works and what needs improving. This type of research will save you time and make a big difference in the quality of your videos. 

  • For example, to introduce a new product’s features, if your competition uses a how-to video and it’s popular, knowing that info will go a long way to help you make better choices. It just means you’re not starting from a place of not knowing anything!
  • You can share your competition’s YouTube Channel with members of your team, executives, and others to get their feedback also. 
  • This helps you set expectations and allows you to create something new without missing the mark and get important stakeholders aligned early! 

2) Keywords – Get Found

Use keywords that are in line with your user’s search terms. Think of Youtube as the second biggest search engine. In fact, with Youtube’s 1 billion-plus searches a day, Google search is the only one that outranks YT. 

  • If you want to be successful on YouTube, you need to know THE keyword for your product. Use a single keyword at first to get you started. 
  • There are many tools you can use to pick your keywords, Semrush is one of the best, and here is their blog with other tools listed. 
  • The YouTube website FAQs states that YouTube determines what videos to promote to a user by using what videos they watch. That means it would be helpful to know what are the top videos your users Watch! 

3) Length – Edit Long Videos

If you record a 3-minute how-to video, use it to edit for a short, and a really short video on the same topic. It’s possible to make a long multi-minute video and edit it for shorter lengths. 

Did you know: 

  • Many people browse a particular topic or keyword on YouTube but only watch the first few seconds to see if a video fits their needs. 
  • Offering different lengths help your audience no matter what. Short videos make it easier for you to rank higher, get more views, and complete video views. 
  • Long videos can be more technical and appeal to users that are ready to make the final decision.

4) Write a Script

Top reasons to use a script:

  • It saves time and money if you’re using VO talent or your  team. 
  • Not only does using a script help keep your video professional, but once you have a good script, you can send it to be tested by friends and family. 
  • You can edit it for different versions for testing on your audience. 
  • A script helps you maintain your brand’s tone and content. It gives you a chance to share the script with stakeholders and those that will have to approve the video before you’ve made the first video draft making changes easier. 
  • You should also use keywords in your script and make sure to have a quick, impactful intro that will give them a reason to view the whole video or watch others on your channel. 

5) Record the Script

To edit the script for length and content, use a recording and decide what will make it better after reviewing it. With an in-house recording, you can hear how the script flows, what is it missing, and if it has all the right information in the right order. You can use the memo on iPhone and a similar recording app on Android for the first script recording.

6) Types of Videos

How-to videos are still a standard, but you think they’re boring and want to add a little humor. Just a word of caution, don’t go overboard with the humor. here is a good example of Humor used within a commercial that works well.  Another type of video that works well, if you have a new product, getting influential YouTubers to unbox, review or promote your product on Youtube.  Most subscribed YouTube channels of 2021 according to Oberlo.

YouTube videos are not commercials but you can get ideas from commercials by looking at your favorite commercials YouTube Channels, you can see what your favorite brands create.

7) More advice 

  • Don’t forget to use images, logos, and colors to make your channel match your brand.
  • Keep in mind YouTube is like a social channel, it’s easier to remember to use the same tone, image, copy as the look and feel of your social media platforms. 
  • As a small company or brand, use people in your videos to establish trust and make a connection with your audience. You could consider using your customers, or employees and executives. Look at Gabi Insurance for inspiration.
  • Make sure your cover image or thumbnail grabs the attention of the potential viewer. Sometimes this means using a screenshot from the video, but a lot of time, it makes more sense to create a “cover image” a lot of time.
  • Always include a call to action such as subscribe, share or ask specific questions to get comments.
  • If you’re just starting on the video content journey, and want budget video recording and editing tools, start with your iPhone and free editing software but do invest in a stabilizer for your iPhone. Here are some options for a  phone stabilizer. 

Need help utilizing your video content?

Vuepoint Agency can help you work through the process, from beginning to end, to make sure your video content is used wisely! 

To chat with our team, contact us here, or give us a call at (210) 858-7295.