With social media constantly evolving as a powerful tool to increase brand awareness and sales, it’s important to stay up to date with the latest trends and incorporate them into your strategy. At the same time, it’s also crucial to know what mistakes you might be making and try to fix them to generate better results.
We share four common social media mistakes brands make on their social platforms and some key tips to deviate from them.
1) You don’t have a defined social media strategy.
There are millions of brands and local businesses on social media. Users often find themselves saturated with lots of brand content and messaging, making it harder to capture their attention. This is why you must have a well-thought-out strategy in place. You want to be compelling, unique, and able to produce good quality conversions and leads from your social content.
We always recommend conducting thorough market research and using that to define what your strategy will be. This will help your content stand out and perform better. This involves:
- Choosing the right social platforms to post on (Instagram, Facebook, Twitter, TikTok, and more). You must know where to find your audience and how to appeal to them. We share more about this process here.
- Have a clear list of business goals you want to accomplish.
- Create a target audience or brand persona.
- Plan content in advance to avoid creative issues.
- Perform a competitive analysis every quarter to see how you can stand out against the competition.
2) You’re posting the same type of content over and over.
Most users who unfollow a brand on social media have revealed to take this action when a company starts sharing content that no longer appeals to them, or it becomes too repetitive. Users are tired of seeing the same things over and over across different companies and platforms. You must make sure your strategy is relevant, refreshing, engaging, and effectively portrays your brand voice.
It is important to perform monthly or quarterly reviews of your content and seek ways to innovate and come up with new strategies.
- Ask For Feedback!: Customers love to feel valued and included. Use social tools to ask for feedback via pools, question stickers, comments, and more. This will help you gather research and create content that actually appeals to your followers.
- Collaborate with Influencers: Influencers will be a great tool in helping you create relevant and trustworthy content when they know the audience they’re speaking to. They might be an expensive strategy to pursue, but when done right can generate a high return on your marketing investment (ROMI).
- Create Video Content: Videos have become top-tier in preferred content methods. With TikTok and reels growing in popularity, online users often prefer to be targeted through immersive video content.
- Be Trendy: Have someone on your team monitor current viral trends and become a part of the conversation! You want your brand to participate in relevant industry trends with your unique voice.
- Host Contests: Seek user-generated content or reviews by hosting targeted contests or giveaways. Learn more on how to do so in this past blog.
3) You posts are not directed toward a particular audience.
In a survey conducted by Digital Commerce, they reported that over 72% of respondents said they consume more social media content since the pandemic. It is imperative to develop a clear understanding of who your target audience is and how you can use social media to get them to trust your brand.
By creating content that appeals to this audience you will effectively be able to talk to them and get them to make a purchase. Some questions to ask when creating your ideal audience include:
- How old are they? (Age range)
- Where are they located?
- What are their purchase behaviors?
- Should we speak in just one language or more?
- Are they a particular ethnicity? Should I use this in my content?
- What other brands do they like?
- What are their interests and dislikes?
- What type of content do they consume the most?
- Which type of content is considered sharable to them?
Having a better idea of these particular questions will help you determine how to speak to them on social and what content to create.
4) Your are over-saturating your platforms.
As mentioned above, social platforms are quickly becoming saturated and overwhelming online users. When someone follows your page it is because they like what you’re publishing, but they of course don’t want to be spammed with the same information every single day.
Good Firms conducted a survey that found that over 42% of users unfollow brands that post excessively. Not only do these lose their value, but they become annoying. We recommend for you schedule your social content in advance and use some time to cross-promote on other areas such as blogs, emails, texts, and more.
Need help figuring out your next marketing move?
If you’re searching for ways to integrate your newfound social media strategies with the rest of your marketing, you’re at the right place! Contact us to learn more about how Vuepoint Agency can help you reach your marketing goals.