Many business owners and organizations think you need a secret formula to get to the top of rankings but it’s really about consistency and focused, credible content. Not only that, but what do you do when all of your SEO stars are aligned? Having a solid website that converts incoming SEO traffic into a sale is the ultimate goal, not just a bunch of empty traffic. Our goal is to ensure all of your digital marketing pieces are working together harmoniously.
What exactly is SEO?
Search engine optimization (SEO) is the process of affecting where your website ranks when a specific string of words are searched on Google or any other search engine. Your ranking is considered high if you are on the first page of search results, which is the top ten results. You’re sittin’ pretty if you’re in the top three results!
Why should I care about SEO?
When you’re shopping around or looking for the answer to a question, you go to Google, type in a string of words and hit enter. The results you see after those marked “Ad”, are the top organic search results. Those links are earned through the relevant content on the page as well as other factors like backlinks and overall site credibility.
The beauty of traffic coming from search engines is that it’s free and targeted. It’s targeted because the user is actively seeking something specific. This means that they are either researching or are getting ready to buy. So if your page is relevant to what they are searching for, they’re most likely going to be interested in what you have to offer, whether that’s a physical product or even simple information. The design of your page, the content and the call-to-actions on your page are all extremely important because it’s not just about the traffic you receive, but how you handle that traffic.
What do I have to do to start building my SEO?
The most important part of any SEO effort is quality and consistency. Finding that balance between providing great, focused content and producing that content regularly is the key to success. In fact, even if you haven’t done your keyword research, simply publishing content related to your industry will begin to build a solid foundation in your SEO efforts. Google does a great job of recognizing relevant, high-quality content and pushing it higher in the ranks. Vuepoint keeps your business and your audience as the main priority. We always write your content for people, not for search engines because people share content and that adds weight to your ranking too.
When it comes to “content” we aren’t just talking about paragraphs and paragraphs of text. Content can be imagery or video that supports that written content. Even better, it can be a chart, graph, or any type of infographic. Imagery and graphics help to break up blocks of text and keep the attention of readers and even skimmers. They can also help to convey or further emphasize points that are being made in written word. Check out the blog post and infographic we created for one of our SEO clients.
Ultimately, if a user finds your content interesting enough to buy something or share the page, we are sure to make it easy for them! The final goal should be very clear and simple. For example, implementing share buttons can earn you some easy backlinks which will win you points with search engines and move your page up in the rankings.
How can I make SEO work for my business?
It all begins with a professional, informative website. Think of your website as the foundation for all of your digital marketing efforts. If your foundation is strong, we can help you build on that foundation with as many digital marketing blocks (social media, email campaigns, advertisements, etc.) as you can handle. And if you need help with your foundation (your website), we can help with that too!
Although the look and feel of your site is important, content is king. Understanding your audience – their problems, the way they talk, and how they spend their money are all important in the way we present your content.
Every page you publish will have a clear call-to-action for the reader. Now that you’ve given them some information, what do you want them to do with it? Share it? Click to buy something? Subscribe to an email list? Internalize the information and forget about it tomorrow? Hopefully it’s not the last one, or you’re missing the point. Make it clear what you want the reader to do next.
Finally, when your website is on-point, you’re showing up in the search engines, traffic is coming to your site, and you’re getting that traffic to take action on your webpage, you need to keep track of its performance. This is where our analytics tracking comes into play. We use tools like Google Analytics, Campaign Monitor, Hubspot, and Woocommerce to track your campaigns and send you your monthly report. Tools like these help us analyze what’s working and what needs improvement so the campaign can continue to improve.
A rise in the rankings isn’t something that happens overnight or even in a couple weeks. It’s something that takes some perseverance and a lot clever content. With that, you’ll start to see improvement and have the opportunity to speak to an audience that’s looking for exactly what you’re offering. It’s a beautiful thing 🙂