Content is King A lot has changed since 1996 when Bill Gates published an essay about website content and used the phrase “Content is King.” Today, the goal is still to create good content and to tell a compelling story. The types of content have changed, though. Here is a useful framework for types of
There are many reasons to launch any of these 5 engaging ways to win customers. Using engagement campaigns creates two-way communication, offers more exciting interactions, and provides actionable info for the brand. Plus, it meets consumers’ expectations for marketing content that provides curated experiences as they browse social media and use their phones. Implementing them
Written by: Dena Posted on:
Filed Under: Content Generation, lead generation, marketing strategy, Social Media
Visitors and search engines love websites with lots of content. If a visitor is comparing two different companies’ product/service, as a general rule, the company with more info available about the product/service is more likely to obtain sales. Similarly, if one website has more pages about a product/service, then Google will rank that website higher
