Promotion Summary

This 3-email promotion was part of the launch plans for Nanoceutical Solution’s newest supplement, Nano NAD+. A 30% discount was offered with code NAD30 as an enticement to get Nano followers to try the new product. The emails helped produce an enormous amount of interest in the new product, resulting in several sales within the first week of its availability.

Goal

The goal of this promotional campaign was to generate interest in and sales of Nano NAD+ upon its launch on the website.

Relevant Stats

  • Email 1 (Details)
    • Revenue: $931.97
    • 907 opens
    • 41.5% open rate
    • 49 clicks
    • 2.2% click rate
  • Email 2 (Details)
    • Revenue: $1,264.30
    • 972 opens
    • 44.5% open rate
    • 51 clicks
    • 2.3% click rate
  • Email 3 (Details)
    • Revenue: $1,163.51
    • 960 opens
    • 43.8% open rate
    • 36 clicks
    • 1.6% click rate
  • Overall
    • Total revenue: $3,359.78
    • 2,839 total opens
    • Avg 43.27% open rate
    • 136 clicks
    • Avg 2.03% click rate

Total sales using discount code across both websites amounted to $1,124.23, and discount codes were used 24 times.

**The discrepancy in total revenue from emails ($3,359.78) and revenue from the discount code ($1,124.23) can be attributed to people not using the discount code at checkout or else purchasing other products (possibly in addition to NAD+) by clicking on the emails.