Promotion Summary

During the summer of 2022, Nanoceutical Solutions began offering skincare products which would eventually result in the sister brand Nanoderm Solutions. The three initial skincare products offered were Nano Hyaluronic Acid, Nano Vitamin C, and Nano Retinol, which were rolled out separately to generate interest over a longer period of time. Each product was promoted with its own 3-email campaign and discount code.

Goal

The goal of this launch campaign was to generate interest in and sales of the three skincare products: Nano Hyaluronic Acid, Nano Vitamin C, and Nano Retinol. It was also intended to introduce Nanoceutical Solutions followers to the sister brand Nanoderm Solutions.

Product Links for Emails

Nano Retinol

  • Email 1
    • Revenue: $680.12
    • 1,911 opens
    • 40.8% open rate
    • 73 clicks
    • 1.6% click rate
  • Email 2
    • Revenue: $451.78
    • 1,619 opens
    • 34.6% open rate
    • 40 clicks
    • 0.9% click rate
  • Email 3
    • Revenue: $376.67
    • 1,693 opens
    • 36.1% open rate
    • 52 clicks
    • 1.1% click rate
  • Overall
    • Total revenue: $1,508.57
    • 5,223 total opens
    • Avg 37.17% open rate
    • 165 clicks
    • Avg 1.2% click rate

Nano Vitamin C

  • Email 1
    • Revenue: $1,256.81
    • 1,603 opens
    • 34.6% open rate
    • 65 clicks
    • 1.4% click rate
  • Email 2
    • Revenue: $602.70
    • 1,523 opens
    • 32.9% open rate
    • 59 clicks
    • 1.3% click rate
  • Email 3
    • Revenue: $970.38
    • 1,563 opens
    • 33.7% open rate
    • 52 clicks
    • 1.1% click rate
  • Overall
    • Total revenue: $2,829.89
    • 4,689 total opens
    • Avg 33.73% open rate
    • 176 clicks
    • Avg 1.27% click rate

Nano Hyaluronic Acid

  • Email 1
    • Revenue: $963.98
    • 1,525 opens
    • 33.4% open rate
    • 93 clicks
    • 2.0% click rate
  • Email 2
    • Revenue: $2,790.40
    • 1,742 opens
    • 38.3% open rate
    • 130 clicks
    • 2.9% click rate
  • Email 3
    • Revenue: $653.74
    • 1,438 opens
    • 31.7% open rate
    • 67 clicks
    • 1.5% click rate
  • Overall (Hyaluronic Acid only)
    • Total revenue: $4,408.12
    • 4,705 total opens
    • Avg 34.47% open rate
    • 290 clicks
    • Avg 2.13% click rate

Total revenue from all three promotions (entire campaign): $8,746.58