7% Conversion Rate for Alamo ENT

Alamo ENT is an ear, nose, and throat clinic located in San Antonio, Texas. With a team of highly professional and experienced doctors, Alamo ENT provides a range of services from hearing aids to allergy testing. Alamo ENT wanted to increase their online presence and generate more leads through digital marketing efforts. They partnered with Vuepoint to improve their online visibility and acquire more leads.

Key Metrics

Why Vuepoint?

Alamo ENT needed an agency that could help them generate leads at an industry-low cost through effective digital marketing campaigns. Vuepoint’s expertise in the healthcare industry and digital marketing made us the ideal partner for this project.

Strategy

Our strategy focused on improving the online visibility of Alamo ENT through Google search campaigns with targeted keywords in the San Antonio area. We created ads that focused on the benefits of Alamo ENT and highlighted the expertise of their doctors. Our landing page was designed to optimize conversions and capture leads. We made sure it was mobile-optimized for easy appointment requests.

Goals

• Increase leads and conversion rates
• Lower cost per conversion
• Improve online visibility in San Antonio

The Ads

The search ads were grouped into three main ad groups to cover the majority of searches for ear, nose, and throat related keywords in the San Antonio area. We targeted specific keywords related to ear, nose, and throat services, such as “allergy testing,” and “ENT doctors.” We also ensured that the promotion was active only during business hours with a budget of $1000.00 a month. 

Our Google search campaigns utilized targeted messaging and visually appealing graphics to encourage users to request an appointment. We highlighted the benefits of choosing Alamo ENT on the landing page, including patient testimonials and easy appointment scheduling. Our search ads targeted specific keywords related to ear, nose, and throat services in the San Antonio area, ensuring maximum visibility to potential customers.

Results

Our digital marketing efforts resulted in a significant increase in leads and conversion rates for Alamo ENT. In a single year, we acquired 716 leads through digital marketing campaigns, a 17% increase from the previous year. Additionally, we achieved an industry-low cost of just $18.09 per lead.

The custom landing page we created had a conversion rate of 7.02% in 2022, a 4% increase from the 6.7% conversion rate in 2021. We achieved 10,204 clicks and 89,963 impressions. By focusing only on Google search campaigns with targeted keywords and optimizing the campaigns weekly, we were able to achieve these results.

Take your online presence to the next level and start generating more leads today. Reach out to Vuepoint Agency to see how we can help you achieve your goals.