Website Refresh + Digital Marketing Campaigns for a Law Firm

The Brent de la Paz Law Firm, a leading legal practice in San Antonio, TX, sought a digital overhaul complete with an updated website design and online advertising campaigns to effectively showcase their expertise in DWI and drug-related criminal cases. To achieve this, the law firm worked with Vuepoint to build a new website and digital marketing strategy to help them acquire more clients.

Key Metrics

Why Vuepoint

The Brent de la Paz Law Firm needed a cohesive digital overhaul to connect with new potential clients. Vuepoint’s history of designing compelling websites and successful online advertising campaigns made us the right fit for the law firm’s needs.

Strategy

Our strategy centered around creating a mobile-compatible website with an easy-to-manage blog, while optimizing it to perform well in search engines. We aimed to provide an intuitive visitor experience and enhance visibility for potential clients.

Additionally, we broke down our advertising strategy into two components: an evergreen Google search campaign and a calculated social media advertising calendar that capitalized on peak-demand holidays.

Goals

Our primary goals were to revitalize the Brent de la Paz Law Firm’s online presence, position the firm as a leading criminal defense practice in south and central Texas, and generate qualified leads through strategic advertising. We aimed to create a cohesive digital rebranding that would resonate with the target audience and establish a strong online reputation.

Website + Ads

Our work on the website included the development of a new logo, as well as the creation of a visually appealing and user-friendly website. This more intuitive design made it easier for the law firm to showcase their legal services to the public and for visitors to find the information they were looking for.

The additional implementation of paid search and social media advertising directed even more online traffic to the new website. The combined elements of a new logo, new website, and effective advertising campaigns all worked harmoniously to deliver an integrated effect that enhanced the firm’s online visibility.

Results

The results were outstanding. Through ongoing search engine advertising on Google, we successfully connected the firm with qualified leads. From September 2015 to October 2018, the Google campaigns resulted in a total of 494 conversions, which included 312 form submissions and 182 phone calls. The conversion rate of 5.22% is a testament to the effectiveness of our targeted approach. Moreover, our Facebook advertising efforts during monthly holidays associated with increased DWI and drug-related charges generated impressive metrics, including 2,020 website clicks to the DWI page and a total reach of 84,280 on average per Facebook campaign.

The collaboration between the Brent de la Paz Law Firm and Vuepoint showcases the transformative power of digital solutions in the legal industry. If you’re ready to take your business’ online presence to the next level, contact us today!