Dr. Andrew Friedman, MD, FACS, is a San Antonio plastic surgeon with over 28 years of experience in procedures such as cosmetic and reconstructive breast, abdominal surgery, and liposuction. When Dr. Friedman decided to use digital marketing to connect with new patients, he reached out to Vuepoint Agency for help. Within three months of launching a custom-built digital marketing campaign (May – August 2023), Dr. Friedman’s practice was already seeing an influx of new leads at a cost per lead (CPL) much lower than the industry average.

Why Vuepoint?

Vuepoint has spent years fine-tuning its approach to pay-per-click (PPC) campaigns, especially for the medical industry. Additionally, the agency’s long-standing history working with plastic surgeons to help them connect with potential patients made Vuepoint an ideal partner for Dr. Friedman.

The Strategy

Vuepoint’s strategy for Dr. Friedman revolved around leveraging the power of Google Search to tap into the most sought-after plastic surgery procedures in the San Antonio region. By combining keyword research, insights from industry trends, and Dr. Friedman’s in-depth understanding of his patients, we aimed to create a campaign that would attract and engage potential patients.

Goals

The primary objective was to identify and engage Dr. Friedman’s ideal clientele, guiding them to schedule a consultation. Every element of our campaign was designed to funnel potential patients, ensuring they either filled out a contact form or made a direct call to Dr. Friedman’s office.

The Campaign

Focusing on the two most popular surgical areas—breast and abdomen—Vuepoint launched a Google Search campaign for Dr. Friedman’s practice. Our keyword research included terms related to breast augmentation (enhancement, reduction, and reconstruction) and abdominal procedures like liposuction and abdominoplasty. These insights guided our ad creation, ensuring they struck a chord with the target audience.

Functioning as the next step of the funnel, a custom landing page showcased before-and-after images and detailed descriptions of each procedure. This landing page acted as a bridge, guiding visitors to either fill out a dedicated form or contact Dr. Friedman’s office through a special tracking number.

The Results

The campaign yielded remarkable results that underscored the efficacy of Vuepoint’s strategic approach. In total, it generated 68 leads, which included 21 form submissions and 47 calls, 40 of which were from first-time callers. Impressively, our Cost per Lead (CPL) stood at $61.67, significantly outperforming the industry average of $134.29.

The campaign also garnered 24,761 impressions and attracted 1,310 clicks, with a cost-effective Cost per Click (CPC) of just $3.20. These metrics not only highlight the campaign’s success but also the value Vuepoint has brought to Dr. Friedman’s practice.

If you too are looking to elevate your digital presence and acquire more leads, Vuepoint Agency is ready to craft your success story. Contact us today to schedule a free consultation!