Generating over 21,000 organic users

J-Prime Steakhouse is a modern upscale steakhouse located in San Antonio and Austin Texas. The restaurant offers a luxurious dining experience, serving top-quality steaks, seafood, and cocktails to its clientele. J-Prime is known for its elegant atmosphere, impeccable service, and unique menu offerings, including a wide variety of dry-aged steaks and fresh seafood options.

The restaurant’s commitment to sourcing the highest quality ingredients and providing a memorable dining experience has earned it a reputation as one of the best steakhouses in the region. J-Prime Steakhouse has been a staple of the San Antonio dining scene since its opening, attracting both locals and tourists seeking a top-tier dining experience.

Why Vuepoint?

Vuepoint Agency was approached by J-Prime Steakhouse during the pandemic to revamp the restaurant’s social media channels. J-Prime Steakhouse is renowned for its luxurious style and exciting flavors, but had never before shared video content on social media.

Vuepoint was chosen for our extensive experience in creating engaging social media content for its clients. The team understood the client’s needs in creating a strategy that effectively showcased the brand and increased online engagement. Vuepoint’s team of experts in social media advertising made us the perfect partner for J-Prime Steakhouse’s unique requirements.

Strategy

Our strategy was to create engaging video content that showcased the unique features and offerings of J-Prime Steakhouse. We developed a “reels” campaign consisting of over 15 high-quality videos that highlighted the restaurant’s luxurious atmosphere, cocktails, menu items, and celebrations. We partnered with renowned photographer Danny Batista to capture visually stunning content that would elevate the restaurant’s online social presence.

Goals

• Increase Brand Awareness
• Generate More Engagement
• Drive Traffic to J-Prime Steakhouse restaurants

The Ads

Our top 5 ads focused on showcasing the diverse and luxurious food and drink options available at J-Prime Steakhouse. The concept was to highlight each featured item – the celebration cake, sea bass, Ora King salmon, carajillo, and absinthe colada – in a visually stunning manner that captured their essence. We carefully selected each dish to showcase the restaurant’s diverse menu offerings, emphasizing their textures, colors, and flavors. The ads also creatively presented the cocktails, highlighting their unique flavors and intricate compositions.

Key Metrics

Results

Our campaign generated impressive results, with over 21,000 people reached, 1,142 combined engagements, and 21,849 plays. The top 5 most successful content pieces resulted in 70 shares, 1,036 likes, 14 comments, and 22 saves. Our visually stunning and engaging content successfully captured the essence of J-Prime Steakhouse, resulting in increased social media shares, likes, comments, and saves.

Looking for a partner who can help you achieve your online marketing goals? Vuepoint Agency has the experience and expertise you need to succeed. Contact us now to learn more!