PODERsalud is a subscription service designed to revolutionize the healthcare experience by making benefits more affordable and accessible to everyone. PODERsalud members have access to telemedicine service and healthcare savings with the added opportunity to earn extra income by participating in surveys. Benefits extend to members and their immediate family (eligible up to age 26), offering up to 80% discounts on medication, 15%-50% on dental services, and much more. PODERsalud was designed with the Latino community in mind, and Vuepoint’s expert targeting of this niche group helped thousands of new members sign up for the service.

Why Vuepoint?

With our specialized expertise in audience targeting and an established history of collaborating with the Latino community, Vuepoint was the perfect match for PODERsalud’s vision. Our deep understanding of the Latino community and businesses that cater to them positioned us as the ideal partner to help PODERsalud reach its target audience effectively.

The Strategy

Our strategy was twofold: to harness the power of Google’s search engine and to tap into the vast audience on Facebook. By crafting custom ads tailored for a primarily Spanish-speaking audience, we aimed to reach the Latino community, ensuring that PODERsalud’s all-inclusive healthcare services were showcased effectively.

Goals

The primary objective was to register individuals for PODERsalud services while maintaining a maximum cost per lead (CPL) of $15. This would involve crafting Spanish-only messaging that resonated with our target audience through carefully researched keywords for Google and visual aids for Facebook, all while keeping the unique needs and preferences of the Latino community at the forefront.

The Campaign

On Google, our campaign revolved around well-researched keywords, leading to the creation of custom ads that resonated with a Spanish-speaking audience. Simultaneously, on Facebook, our ads highlighted the myriad benefits of PODERsalud, ensuring that the message was both compelling and culturally relevant.

The Results

The campaign’s success was evident in the numbers:

Through our targeted approach, we not only met but exceeded expectations, helping thousands of new members discover the transformative benefits of PODERsalud.

If you’re looking to unlock your business potential with digital marketing, Vuepoint can help! Call us to schedule a no-obligation consultation and discover how we can craft a digital strategy that propels your business forward.