SABEResPODER is the largest digital support platform for the Hispanic community in the United States. The organization’s mission is to empower Latinos and their families with the knowledge and resources they need to thrive in the United States. As part of their efforts to engage with the community, SABEResPODER launched a panelist campaign to create an online Latino community that would provide feedback via paid surveys and offer trusted advice and services designed for those new to the United States and their families.
Overall conversion rate
Google conversion rate
SABEResPODER needed to create a digital destination for the Latino community to share their thoughts and opinions, while also offering valuable resources and services. Vuepoint’s expertise in digital marketing, combined with our understanding of the Latino community, made us the ideal partner for this project: developing and implementing a comprehensive panelist campaign.
Our strategy aimed to create a sense of community and empowerment for Latinos in the United States through targeted digital advertising, inviting them to join our panelist program by completing paid surveys. Our approach involved executing campaigns on multiple channels, including Google Ads and Facebook Ads, which resonated with Latino audiences and spoke to their desire for empowerment and the benefits of joining the SABEResPODER community.
We created a custom landing page that was designed to optimize conversions and capture leads. Our landing page provided a seamless user experience and showcased the unique value of joining the SABEResPODER community. It included a clear call-to-action that made it easy for users to sign up and become panelists.
- Generate leads towards the landing page
- Improve conversion rates for panelist campaign
- Increase engagement within the Latino community
Our ads utilized targeted messaging and visually appealing graphics to encourage Latinos to become panelists. We highlighted the benefits of participation, including the opportunity to share their voice and earn money. We utilized a variety of ad formats, including display and search ads, to reach our desired audience. Ads were created in both English and Spanish.
The result of our multi-channel approach was the successful generation of over 55K leads in 2022, with a 20.51% ad conversion rate. Our Google Panelist (Spanish) campaign alone generated 11,005 leads and a 42.83% conversion rate. Our SABEResPODER panelist campaign was highly successful, generating significant interest and engagement from the Latino community.
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