143 Leads within First Month of Transformative Plastic Surgery Campaign

Texas Plastic Surgery

During a rebrand from Stallworth Facial Plastics to Texas Plastic Surgery, San Antonio’s premier surgical practice decided to relaunch their digital marketing campaign to reflect their evolving identity. Having established a strong and successful partnership over the years, Texas Plastic Surgery entrusted Vuepoint, their long-standing digital marketing agency, with the critical task of managing a rebranded and revitalized digital marketing campaign.

CONVERSIONS

143 Form Submissions

COST PER CONVERSION

$16.62

Why Vuepoint?

Vuepoint is a leader in pay-per-click (PPC) advertising campaigns and has a history of propelling businesses into the spotlight with strategic digital marketing. With more than 10 years of experience, particularly in the medical field, Vuepoint has mastered the art of crafting campaigns that not only reach but resonate with target audiences.

The Strategy

The new Texas Plastic Surgery campaign needed to reflect the practice’s evolution and enhance its digital presence. Vuepoint embarked on a comprehensive overhaul of its digital marketing efforts, which included a carefully planned relaunch of their Google Search campaign, supported by thorough keyword research and optimization to ensure maximum visibility and engagement.

Goals

The primary objectives of the new digital marketing campaign were twofold:

  1. To significantly increase the average number of leads scheduling consultation appointments.
  2. To amplify brand awareness surrounding the practice’s new identity as Texas Plastic Surgery.

These goals were designed to not only attract more potential patients but also to solidify the practice’s reputation as a leading provider of both surgical and non-surgical facial plastic services in San Antonio, TX.

The Campaign

The campaign’s relaunch in February 2024 marked the beginning of a new chapter for Texas Plastic Surgery. Vuepoint developed brand new, keyword-rich ad copy, including headlines and descriptions tailored to the practice’s target audience. A custom landing page featuring the new branding was also designed, optimizing the user journey to encourage visitors to schedule a consultation appointment. This strategic approach ensured that every element of the campaign was aligned with the practice’s goals and brand identity.

The Results

The results of the campaign speak volumes. In just over a month, the campaign achieved remarkable metrics:

  • Total Ad Spend: $2,376.83
  • Number of Clicks: 1.71K
  • Click-Through Rate (CTR): 8.05%
  • Cost Per Conversion: $16.62
  • Impressions: 10.4K
  • Conversions: 143 form submissions
    • Cosmetic Surgery: 32 form submissions
    • Rhinoplasty: 75 form submissions
    • General Services: 36 form submissions

These results not only exceed the initial goals set for the campaign but also demonstrate Vuepoint’s ability to effectively adapt and innovate in the face of branding changes and market challenges. The significant increase in consultation appointments and enhanced brand awareness for Texas Plastic Surgery underscore the impact of a well-executed digital marketing strategy.

Vuepoint Agency remains at the forefront of digital marketing excellence, driving success for businesses like Texas Plastic Surgery through tailored strategies, deep market insight, and a commitment to achieving and surpassing client goals. If you’re ready to set up a free consultation with our agency, contact us today!