Search Engine Marketing
Search Engine Marketing (SEM)
Search engine marketing, also known as pay-per-click (PPC), puts your business front and center on the world’s most popular search engines like Google and Bing. A strong PPC campaign can help support your business goals, whether that’s lead generation, sales, or both. Vuepoint’s professionally managed PPC ads are highly targeted to your customer demographics and cost effective at driving those customers to your landing page.
We achieve this level of efficiency with the research we perform in preparation to launching your campaign. This involves identifying popular and budget-friendly keywords, scouting your competition’s PPC efforts, identifying trends in your industry, and more.
And as with all of our work, we make sure the data guides our management of your campaign. We use key performance metrics and A/B testing results to refine everything from audience targeting to bid strategy to keyword optimization and all other aspects of your ads. We take the work and complexity out of managing PPC campaigns so that you can focus on running your business.
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