Texas Plastic Surgery: w3 Awards 2024

Categories: Online Marketing, Campaigns, Marketing Effectiveness

LANDING PAGE LINKS: RhinoplastyCosmetic SurgeryGeneral Services


During a rebrand from Stallworth Facial Plastics to Texas Plastic Surgery, San Antonio’s premier surgical practice decided to relaunch their digital marketing campaign to reflect their evolving identity. Having established a strong and successful partnership over the years, Texas Plastic Surgery entrusted Vuepoint, their long-standing digital marketing agency, with the critical task of managing a rebranded and revitalized digital marketing campaign.

Goals

The primary objectives of the new digital marketing campaign were twofold:

  1. To significantly increase the average number of leads scheduling consultation appointments
  2. To amplify brand awareness surrounding the practice’s new identity as Texas Plastic Surgery.

These goals were designed to not only attract more potential patients but also to solidify the practice’s reputation as a leading provider of both surgical and non-surgical facial plastic services in San Antonio, TX.

The Strategy

The new Texas Plastic Surgery campaign needed to reflect the practice’s evolution and enhance its digital presence. Vuepoint embarked on a comprehensive overhaul of its digital marketing efforts, which included a carefully planned relaunch of their Google Search campaign, supported by thorough keyword research and optimization to ensure maximum visibility and engagement.

The Campaign

The campaign’s relaunch in February 2024 marked the beginning of a new chapter for Texas Plastic Surgery. Vuepoint developed brand new, keyword-rich ad copy, including headlines and descriptions tailored to the practice’s target audience. Custom landing pages featuring the new branding were also designed, optimizing the user journey to encourage visitors to schedule a consultation appointment. This strategic approach ensured that every element of the campaign was aligned with the practice’s goals and brand identity.

In just over a month, the campaign achieved remarkable metrics:

TOTAL AD SPEND:

$2,376.83

NUMBER OF CLICKS:

1.71K

CLICK-THROUGH RATE (CTR):

8.05%

COST PER CONVERSION:

$16.62

IMPRESSIONS:

10.4K

FORM SUBMISSIONS / CONVERSIONS:

143

COSMETIC SURGERY CONVERSIONS:

32

RHINOPLASTY CONVERSIONS:

75

GENERAL SERVICES CONVERSIONS:

36

The significant increase in consultation appointments and enhanced brand awareness for Texas Plastic Surgery underscore the impact of a well-executed digital marketing strategy.

About Texas Plastic Surgery

Dr. Stallworth is a highly respected and accomplished facial plastic surgeon based in San Antonio, Texas, at his practice, Texas Plastic Surgery. With a keen focus on facial aesthetics and reconstruction, Dr. Stallworth has dedicated his career to helping patients achieve their desired outcomes through a combination of surgical expertise, innovative techniques, and a personalized approach to patient care. 

His practice offers a wide range of services, from rhinoplasty and facelifts to more complex reconstructive surgeries, all designed to enhance natural beauty and restore confidence. Dr. Stallworth’s commitment to excellence, along with his compassionate approach to patient care, has established him as a leader in the field of facial plastic surgery, making Texas Plastic Surgery a premier destination for those seeking high-quality, individualized treatment.