The Rustic Gallery is a furniture store full of authentic pieces from around the world. Their travels bring many unique fabrics and furnishings, as well as countless stories about the people and cultures that make them possible.
It was important for us to capture the journey, and the effort, that goes into bringing San Antonio each amazing item. We also were very particular with making sure each journey could be presented as a story, with images, video, content, and maps of particular locations that excited and engaged each reader.
What we ended up creating was a blog for The Rustic Gallery’s website, an “online journal”, that celebrates their methodology using an interactive world map as a focal point. The map is an easy-to-use interface that lets the reader navigate all of the journal entries available, and it’s easily editable so that The Rustic Gallery’s team can quickly modify entries and add their newest stories. The journal gives current and future customers a better understanding of the tireless process that goes behind each item that comes into the store.