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Goals & Creative Process
Vuepoint was entrusted by Dr. Friedman with a singular objective – to acquire new patient consultations. Our approach combined our expertise in the plastic surgery promotion with a thorough understanding of the latest industry trends. The key was to remove all possible friction from the patient’s journey – from ad engagement to form completion.
The campaigns we designed and implemented with cost of leads under $3.00 to provide an average of 15 appointments a month. Striking a visual balance was crucial – we achieved this by presenting compelling before-and-after surgery results, effectively instilling trust in Dr. Friedman’s skills and showcasing his ability to meet the client’s needs.
Our strategy for Dr. Friedman’s campaign extended beyond acquiring high-quality leads. We raised the bar for creative design – from innovative ads to the unique landing page. We accentuated Dr. Friedman’s extensive experience and skills through a distinctive aesthetic that appeals to his target audience, instilling the confidence needed to schedule an appointment. This strategic approach truly set Dr. Friedman’s practice apart, demonstrating Vuepoint’s commitment to delivering campaigns that genuinely grow our clients’ reach.
About Dr. Friedman
Dr. Friedman is a seasoned professional in the field of plastic surgery, boasting 30 years of experience. He prioritizes patient communication, ensuring informed decisions and better function outcomes. His high-quality outcomes stem from a keen understanding of his patients’ needs.